The conversation on the cost of tourism in Zimbabwe has been going on for a while. Hotels have largely been under so much criticism over their prices. People say the pricing of accommodation is the biggest deterrent to their desire to stay at a hotel, and in comparison they find it cheaper to fly outside Zimbabwe and enjoy tourism at other destination countries. We sought to understand their perspective on the pricing issue, and find out what drives the cost. Following interviews with various stakeholders, we came up with this feature.
Commentary
Zimbabwe’s tourism sector has so much room for the youth. There’s an opportunity for young people to create and provide services, to individuals and to corporate clients in the sector. The energy, and creativity of youth is essential in guaranteeing the success of Zimbabwe’s tourism, so we thought to inspire someone who might be sitting on the sidelines, with their skills not benefitting the industry and providing financial value to them. We feature some low capital opportunities which youth can capitalize on.
There’s an exciting trend in Zimbabwe’s travel sector, entrepreneurs are investing into the development of tourism resorts and facilities. This is good for the industry, as more options are being created for travels enthusiasts, there’s increasing variety, and the local tourist has more to choose from. Oftentimes, local tourists are surprised when we show them certain places which are here within Zimbabwe, they confirm that they never knew that such exists which points at the need for these resorts and facilities to up their marketing game. In this feature, we discuss on a couple of things which entrepreneurs in the tourism space can consider in their marketing efforts.
Airlines serve an important function in the tourism sector, they provide convenience to travelers, linking them to their destinations. Apart from being a mode of transport, they also help to give travelers a taste of their destination, a role That RwandAir has beautifully executed with regards to destination Zimbabwe.
Zimbabwe’s tourism industry has thrived on foreign visitors who would come to enjoy the unmatched Zimbabwean tourism offerings. Unfortunately COVID-19 happened, lockdowns have been implemented worldwide, and it’s less likely that we will get foreign arrivals any time soon. The tourism sector has taken a knock, and there’s only one way out; domestic tourism. This could be the beginning of a shift towards more local tourism than ever before.