Zimbabwe is a very beautiful country. It’s filled with breathtaking features across its ends. It’s beauty is mesmerizing and charming and we can all be proud to call this place our home. There’s no better way to experience it’s beauty than to travel and enjoy its incredible offerings. Lafarge, Zimbabwe’s leading cement manufacturer has introduced a campaign which will remind you of the beauty of Zimbabwe, and also give you an opportunity to win a trip to any destination of your choice! Exciting news right?

This Is Home Campaign has helped showcase the amazing beauty of Zimbabwe, some have called it the biggest domestic tourism campaign of the year so far. There is no other campaign which has seen people mention local travel destinations as this campaign has done. Participants on social media have been sharing the places they would want to visit given the chance, which led to many destinations finally getting a mention. Much interest in destinations has arisen, and more people are searching about the various places one can visit in Zimbabwe for a vacation with their friends and family. It has been an able reminder of what we possess as a nation, we are endowed with so much beauty as a nation. 

The culture of travel is still growing within the nation, and after tourism took a knock due to COVID-19, something innovative had to be done to get it back up, and to see such a campaign being led by a corporate organization is encouraging. There has been a lot of conversation about how corporate organizations can also help promote travel by giving travel rewards to the market and their staff, this campaign provides a proper response to that call. We hope that more organizations will take a leaf. 

“This Is Home is a campaign to celebrate Zimbabwe. The strength and beauty of our collective past, present and future. Even in the midst of our challenges, we are blessed with resourceful minds, breathtaking beauty and an unrivaled history. We have a bond to the land of Zimbabwe as a company and as individuals and the country is ours to build up and celebrate”

Lafarge

According to the head of Lafarge Marketing and Innovation, Mr. Stanley Meck,  the aim of This Is Home campaign is to celebrate Zimbabwe, for everyone who calls this land home.  There is a lot to celebrate, from the fine views, the feeling of home, the serenity and the tranquility of being in fine places of Zimbabwe, the great hospitality and heartwarming smiles served in the motherland, the humorous and incredible stories shared in togetherness and the remarkable spirit of Ubuntu that exists among us.  There is no better way to meet this goodness of Zimbabwe than through travel. 

With daily conversations changing, and growing more towards the opportunities, resource abundance and beauty that Zimbabwe beholds, This Is Home gives us an opportunity to reflect on the infrastructure we have and the solid base we have to build up. From the monumental Great Zimbabwe, the monuments dotted around Zimbabwe, the iconic buildings and structures, we must draw inspiration and self belief to keep building legacies and greatness. 

To get a chance to win the travel opportunity, social media users have to follow these steps: 

i) Watch the video of ThisIsHome on any of Lafarge social media handles either on Twitter or Facebook.

ii) #ThePlace they would like to visit. Eg #Kariba 

iii) Include #ZimbabweOurHome🇿🇼 #CementForZimbabwe 

Winners will be announced weekly, so follow Lafarge to not miss any notification .